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adidas unveil the ‘greatest running shoe ever’ - Ultra BOOST
Thursday, 22 January 2015 15:39
Today adidas have unveiled their greatest running shoe ever, the Ultra BOOST. This trainer features 20 percent more* BOOST cushioning material, the highest Energy Return cushioning in the running industry, and has eliminated the traditional EVA midsole for more direct contact to provide the ultimate expression of BOOST.
“To answer the world’s athletes’ call for more Energy we aimed to create the greatest running shoe ever, and we’ve done that with Ultra BOOST,” said Eric Liedtke, adidas Executive Board Member. “adidas has raised the industry standard with BOOST and will continue blazing a path in Energy running for those who dare to follow.”
Made of thousands of unique energy capsules, BOOST delivers a consistent performance over hundreds of kilometres, in virtually any condition. And to compliment the unrivalled Energy Return of BOOST, Ultra BOOST features an innovative update to adidas’ PRIMEKIT technology built to reach heights of comfort, support and style.